There is a reason why more and more online shops are coming up, and in fact even famous designer brands are selling their products online: the internet business model. The internet business model helps these online stores to operate with the least expenses. The online stores dealing in prescription glasses, unlike the retail stores, don’t have to incur the overhead costs like rent, electricity and other expenses. Thus, the prices of these glasses frames go down automatically. On top of that, these cheap prescription glasses are bought directly from the manufacturers and designer houses, and these online stores save as they get a trade discount on the prices, plus they can do away with the commission which is usually paid by the physical retail stores to the middlemen.

As the online stores don’t have a space constraint, they can keep a wide and really exhaustive list of cheap glasses. The prescription glasses at the online stores ensure that whatever colour you are looking for: from glossy black to the sophisticated gunmetal, from the glamorous red to the trendy orange. These glasses frames of different colours, not only offer the buyers a pair which goes well with their taste and style and the personality that they want to portray. This huge collection not only offers you a huge range to choose from but it reduces the price of the individual pair too. This is due to the fact that the little overhead expenses are divided equally among the countless cheap glasses at the online stores, thereby reducing the prices even lower.